Marketing Within Your Community

Bringing In New Patients

Some marketing companies are reluctant to think in terms of the tangible benefits they provide (new patients). A service provider, such as a marketing company, lacking the ability to provide a tangible product up front, must rely on its reputation and testimony from previous or current clients who have tried the service and ave experienced a productive result.

Kunau & cline want you to prepare yourself for a straight forward marketing service with tangible results.

Services provided by our trusted partner will give you the results you are looking to achieve. Getting the prospective patient into the office is job one. As part of the recruiting team, that is our job ! We are also responsible for stats related data , process evaluations and trends. When there are dropped calls, hand ups, etc. We are not there to analyze why… unless you agree to offer recording opportunities that can be analyzed. We can then provide training to change behavior.

The next important team job is owned by the office itself. That brings me the staff & professional component of the team. This is by far the most important part of the team. When the phone rings, it is an opportunity that must be converted into a prospective patient. The team approach will be most effective if we are all on the same page.

Let’s face it,, neither the receptionist nor the professional come with a degree in marketing or a psychology degree in personal / social behavior. If we are to achieve our objective “converting opportunities into new patients”, we must provide training to a willing, people centered and motivated individual. In most cases the receptionist is already a part of the practice when we get involved. The professional is the boss. We must work within the confines of understanding that the individuals involved must be reliable, pleasant, willing to try and have a desire to do the tasks required in order to be productive.

If this makes any sence to you, you are the type of client we are looking to help build a successful practice. Agents are anxious to help you build. Call one of our marketing agents today and begin the building process. 626.583.8484

Selling Yourself to Your Patients

In order to be able to sell others on yourself and the services you provide, you need to be able to explain all the benefits that your clinic/practice has to offer. Can you name several benefits to your patients on every service you provide? You should be able to answer that question without hesitation. This is not a responsibility to be passed onto a member of your staff: you should be providing the answers to your patients. Yes, the staff member may have the knowledge required to answer these questions, but patients are in your office to see you and your confidence and detailed explanations are what he/she is looking for.

When you market yourself and the services you provide you need to be 100% confident at all times. Effectively marketing yourself yields production/revenue for your clinic/ practice. That revenue drives every other facet of the business. When you meet a patient for the first time, work on developing a positive rapport. You must focus on being truly interested in other people and in improving their lives in order for your practice side of your business to succeed. Maintaining a sincere interest in the happiness & oral health of the people you come in contact with creates a bond of trust. Trust creates confidence and confidence creates belief. Belief in you and the services that you provide is one of the key building blocks to growing and sustaining any successful business, particularly in health care.